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About

​My Goal Isn't to Manage Your Money.
It's to Make You a Master of It.

Hi, I'm Nico de Bony, the founder of OPTI Strategies.

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If you've landed here, chances are you're feeling a mix of ambition and anxiety about your investments.

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You know there has to be a better way than paying high fees for mediocre returns, but the path forward seems confusing, risky, and overwhelming.

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I know that feeling intimately, because that's exactly where my story begins.

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My Journey Through the Investor Levels

My journey didn't follow a straight line -and yours probably won't either. I started around 2008 by jumping directly to Level 3, the DIY Learner. After practicing in a demo account, I began stock picking with my own money. I vividly remember the flash crash of May 2009, watching my account plunge in real-time due to a trading algorithm glitch. After about a year, I stopped. It wasn't because I lost money -I actually broke even, but I realized the market was driven more by psychology than logic, and the prohibitive $30 transaction fees made it difficult to maneuver effectively.


I retreated to the perceived safety of Level 0, The Saver, for several years.


My cautious return to investing began with a brief and expensive stint at Level 1 with a bank advisor, which I quickly abandoned for the much lower fees of a Level 2 robo-advisor. This felt like a "no-brainer" solution until the 2020 crash and rally. Once again, I felt powerless as the platform was too slow to react, and I missed major opportunities.


That was the final catalyst. In late 2020, I committed to taking full control, but soon realized that simply having a new broker wasn't enough. I felt unprepared and made beginner mistakes.

Recognizing that I needed a true framework, I invested $2,000 in a professional options trading course in 2022. That investment was the key that unlocked my transition to a Level 4 Process-Driven Investor, as I finally learned how to build a robust, repeatable process based on risk management.


Today, as a Level 5 Optimizer, I navigate the markets with a clear plan. My mission is to use my experience to help you build your own process, avoiding the costly detours and frustrations I had to overcome.

The Mission - Why OPTI Strategies Exists

​I created OPTI Strategies to give you the roadmap and the skills I wish I'd had from day one.

 

My mission is to shorten your learning curve and help you avoid the costly mistakes I made. I am your educator and technical coach, not your financial advisor.  

 

My entire philosophy is built on these principles:

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  • Empowerment over Dependency: My goal is to teach you the skills you need for life, so you are no longer dependent on anyone else for your financial future.

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  • Process over Prediction: The foundation of smart investing is a durable process, not guesswork. For beginners, this means building a solid plan that works in any market condition. For optimizers, it means using probability-based analysis to identify high-value opportunities and manage risk with precision.

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  • Clarity over Complexity: My specialty is taking intimidating concepts and breaking them down into simple, actionable steps that you can understand and apply immediately.

My Professional Approach

Before launching OPTI Strategies, I honed my analytical and risk management skills in a high-stakes environment: managing a $17 billion budget (over 20 years) for the Government of Canada. I believe the principles of clarity, rigorous analysis, and proactive problem-solving required at that level are essential for individual investors.


Here is some feedback from my direct supervisor on my professional approach during that time:

  • On Analysis & Judgement: “Nicolas is a strong analytical person who shows initiative and is very dependable... He is strong in connecting the dots and ensuring that different perspectives are taken into account when making decisions (for example... timelines, benefits and risks).”

  • On Initiative & Results: “I could always rely on the fact that Nicolas would bring me solutions and improvements... He took the initiative to solve problems without me asking... He successfully mobilized over 20 experts... This task was huge (representing an $8B dollar proposal).”

  • On Communication & Clarity: “This is another one of Nicolas’ strong abilities. He is a great communicator, very professional, collaborative and tactful. I could rely on him to develop briefing material for all levels (from instructions to project managers to high-level messages to the Assistant Deputy Minister).”

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I bring this same professional rigor, proactive problem-solving, and commitment to clear communication to every coaching session.

 

My goal is to take the complexity of the financial world and distill it into a clear, manageable process for you.

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Ready to Start Your Journey?

Enough about me. The most important story is the one you are writing about your financial future.

 

If you're ready to take the next step, here is the clear path forward based on your current level:

 


For Investors at Levels 0-2 (The Saver & Delegator): Your first step is to book a Free Fit Call. We'll discuss your goals and determine if "The Smart Investing Blueprint" is the right next step for you.

 


For Investors at Levels 3+ (The DIY Learner & Optimizer): You have two paths forward.

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Not Sure Where to Start?

No problem. Book a free, no-pressure strategy call, and we'll figure out the best path for you together.

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© 2025 OPTI Strategies Inc. All rights reserved.

Disclaimer

I provide coaching and training, not financial or investment advice. [Read full disclaimer]

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